Comments on: 3 Steps To Authentic Swagger

By: Jeff

Jeff — Fri, 17 Jul 2009 05:46:47 +0000

Sarah – thank you so much! Yeah, we’re probably found in the same aisle at Kroger . . .

Happy Grams! Keep up your great writing!
JT

By: Sarah Bray

Sarah Bray — Fri, 17 Jul 2009 04:38:11 +0000

Dude…how incredibly ON THE MONEY. I love it. I’m definitely all for being different — if for no other reason than I don’t have any real competition. I think you’re a kindred spirit, man.

By: Jeff

Jeff — Thu, 09 Jul 2009 19:51:10 +0000

Thanks, maestro. Good reminders.

By: Shawn

Shawn — Thu, 09 Jul 2009 19:10:35 +0000

Great stuff, Jeff. (And thanks for the generous accolades.)

In my experience, the “observe” part of that equation is the most critical component. It’s too easy to think (wrongly) that we completely understand our market/audience. Often, the most important was to approach this process is to simply ask questions of our best customers.

“What do you feel is the greatest asset we bring to the table? Why did you choose our company over the competition?”

These questions can help reveal our true asset, which is often the ingredient we have overlooked. Otherwise, we end up merely answering questions that aren’t being asked.

Thanks, as always, for the guidance!